| CBD Create New Bright Spot For The Media Industry |
| 4/28/2006 10:34:50 Chaoyang News |
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When we put our sight on the 2008 CBD planning drawing, you could find that there were not only media organizations e.g., CVTV, BTV station, People's Daily News Agency, Reuter, Associated Press, and Phoenix TV etc., but also a large quantities of relative enterprises for advertising, publish, network, and meeting & exhibition ect.. which will settle in under the driving of these media oganizaionts and it will form a strong lineup of "CBD media culture garden". Lots of media leading organizations swarm into Beijing CBD one after another that will bring new enterprises to gather in Chaoyang. In the end, it will impel the development of culture originality industry in CBD and Chaoyang District.
Excellent Development Environment
There are extremely rich cultural resources in CBD, which creat a foundation of cultural media industry. There are many cultural places, for example, the cultural centre of Chaoyang District, the Chaoyang District Library and the Chaoyang Theater and so on. At the same time, the hardware facility is consummately. A lot of projects, for instance, Beijing Fortune Center, the Century Fortune Center, Kensington Park, second stage of the World Trade International, the second stage of the China first emporium, Brilliance International Apartment and CCTV ect., have been started to construct one after another. These porjets was the carriers for the development of cultural media industry, which supplied capital support and services for the development of media industry. In addition, 2008 Beijing Olympic Games also bring uniqe opportunity for the development of media industry in Chaoyang District, which can attract more domestic and foreign media organizations to station.
The peripheral industries have had the certain scope
In Beijing, the commercial opportunities are obviously because there are more than 1000 companies that directly related television and about 4,000 companies that indirectly related television; the CCTV¡¯s employees are not less than 300,000; the one year advertising revenues for only CCTV and BTV has exceed 8 billion Yuan and there also are advertising markets, for instance, People's Daily, Beijing Youth Daily, Legal Mirror, and Beijing Morning Post ect. Therefore, after the news that the CCTV and the BTV will move to the east is confirmed, many upper and lower-position industries in the TV trade will swarm into CBD, e.g. the TV program production, the ad-agency, the publication, the printing, the advertisement, the cartoon, and the network games and so on. Up to 2008, two big television stations, CCTV and BTV, will enter into CBD with more than 100 top 500 enterprises of the world together, and the scale of media industry belongs to the rising industry also expand unceasingly. After the news about CCTV will move to the east was released, in 2004, many experts forecasted that the entrance of CCTV and the BTV would form and drive the congregate movement of huge media culture industry from the program production, the large-scale activity plan, the organizing advertising media, and the education & training to the movie & TV broker, and the services for financial investment and so on.
Lay the "Madison Avenue" of China
In office buildings, at both sides of US Madison Avenue, there are the American biggest CNN broadcast television network and 50 broadcasting stations; the edit departments of "Times" and others magazine; the sales centers and the offices; the nearly thousand advertising agents of international newspapers and ten thousands of advertising companies and the subsidiary companies for production, agent and service. These formed a huge fortune chain. Now, along with the quick construction step of CBD, the media industry prospers day after day. It can be forecasted that the place will attract more vision, and will open up the new originality space for the development of media industry.
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