Beijing CBD Culture Media Garden Will Appear Publicly Within the Year
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| 8/3/2005 17:30:34 |
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If you go to Manhattan of New York, will you visit The New York Times building? This building represents independent report spirit of media. If you go to Tokyo, please do not forget to visit the top of Asahi Weekly building. The parking apron always has a helicopter ready to flight, because this represents the life of news: timely and correct. Those lifeless buildings in media plaza represent the spirit of news. -Forewords
In Business festival of this year, a layout program for culture media industry garden will be released.. It is learnt that, the culture media within the scope of CBD will mainly give priority to international media industry including relevant industries like news industry, publication industry, film industry, network industry, conference exhibition industry, performance and amusement industry, audio and video publication industry and etc. It will compose international media industry block with a large scale by meeting the basic requirement of international and modern metropolis city layout and relying on service means of perfect integrated service associated infrastructures and resources.
I Beijing CBD culture media industry
1. Why Do CBD Put Forward the Culture Media Industry Block?
Chen Gang, the warden of Chaoyang, introduces that CBD is positioned with a high standard beginning. It can be said that not a single similar place can be found in the mainland and we should develop the culture media industry with a high standard level.
Not only because CBD is where stations CCTV, but also it is supported by the huge industry of CBD, with the support of liberal environment from Beijing as the site of Olympic 2008, let alone china?s entrance into WTO and the global economic integration.
Beijing, the capital of China, the enormous spaces for development of the intending culture media industry is eradiated Hujialou, which only covers 2.8 square kilometers, in another word, the domain of 9.6 million square kilometers, is focused by a gigantic magnifier under the sun on the spot of Hujialou, the 2.8 square kilometers, therefore, I believe this district must develop the culture media industry with the highest standard beginning, which mission now falls upon our Chaoyang district. We must mold the culture media industry in Beijing CBD in full sail, designing it as an important block for the development of CBD industries.
The culture resources within CBD district is very abundant, it has the foundation for building up culture media garden. There are places including People's Daily, Beijing Society Newspaper, Huaxia Times, Chaoyang District Library, Chaoyang District Culture Center, Chaoyang Theater and etc, which occupies nearly 10,000 square meters in acreage. Chaoyang District Library and Chaoyang District Culture Center can accommodate 500 to 800 audiences, while Chaoyang Theater can accommodate 1300 audiences. Human culture resources are much more abundant, there are chief editors of famous newspaper offices, commissioners of the Chinese People's Political Consultative Conference, prosers, authors and artists. Culture celebrities like Tan Wenrui, the former Chief Editor of People's Daily and Yuan Ying, the former director of Art Department of People's Daily, proser, author play important role in social community activities. Fashion consumption activity place includes consumption activity place of Oriental Sikaola, also includes commonwal place including Dongdaqiao Plaza, Huajialou Social Community Street Center Garden, Jintai Plaza and etc.
We should exert the resources advantage of owning the important culture media organs and infrastructures within CBD district, like People Daily, the highest news organs in China, CCTV, the highest television media organs in China, many China famous network information enterprises in Kerry Center, Chaoyang Culture Center, the leading unit in national culture cause, as well as demonstration effect, to build up prefect atmosphere and create brand of culture media industry.
2. Building Up the Industry By Taking Advantage of Opportunity
In fact, such kind of trend has its symptom very early. From August of last year, the phenomena appeared that media enterprises gather together in CBD area.
Amongst large clients who are striking the bargain or pending in negotiation of someone CBD office premise project, media enterprise including film and television, advertisement occupies leading position. According to the leasing and bargaining situation of all office premise projects at CBD and nearby areas, such phenomena are quite common. People in the circle claim that media enterprises have became burgeoning large customer group for CBD office premise.
Eastward Movement of CCTV is the direct dynamic force to accelerate the media enterprises to resident at CBD. A sales constant of office building of Golden Network Real Estate Consultant Company told journalist that the client he recently receipted including many TV stations in other places including Shenzhen TV station and etc. Those units all have clear intention of purchasing office building in CBD. Their purposes are to form scale effect with those two powerful TV stations and achieve the goal of co-share possible resources.
The effect that TV station gathering together in CBD was released in advance, it brings many of their upstream and downstream enterprises to resident at CBD, form important client group of nearby regional office building. The person who is in charge of Wanda Plaza told the journalists that, at present, many of TV productions, television advertisement agency companies resident in Zhubang Office Building, such as Excellent Media, Elite Resultant Force and etc.
A person being in charge of a famous advertisement company that has entered into CBD area for handling official business said that the reasons for many advertisement agency companies to select CBD or its nearby area for handling official business are various kinds. Media related enterprises whose profit sources comes from advertisement income or customer services need to tie up customers, while those the office places of large enterprises with strength mainly focus on CBD and east commercial area is a main reason.
In addition to this, another reason that shall not be neglected is that furious competition of office buildings at CBD area has forced many projects to recommend innovation services that aim at media enterprises and build up suitable office room and etc. For instance, Wantong Real Estate puts forth CBD Wantong Center, namely, adopts new office building production methods, customize products based on the potential customers and achieve large scale and professional production. Zhubang 2000 Project also aims at the characteristic of having many customers who are the media enterprises and provides single level office room with the height of 6.7 meter, which met special demands of some production companies to set up indoor sound stage and small-scale studio. Such kind of pre-made service has great attractions to the media enterprises.
Shu Wei, the vice warden of Chaoyang district, said frankly that they just take advantage of opportunity to build up culture media garden. He said, CBD construction becomes more and more perfect and the international trend of the region becomes mature day after day, capitals from Hong Kong, Macro, Taiwan and foreign countries continuously flow in, With the start of construction for CCTV it has become a trend to develop culture media industry in full sail, for example, working for CCTV, BTV and thousands of enterprises, etc. It has become our common sense that culture media industry is the key industry block for the development of CBD in the next phase and it is necessary for us to build up culture media industry.
3. Planning for the Garden in high Standard<BR> The culture media industry block will be planned as a whole in high standard while conforming the resources.
(1) The investigation and researches in high level
The primary factor for the planning in high level is investigation and researches in high level. The new site of CCTV being the center for investigation and researches, we must make a clear investigation for the enterprise resources and then make researches on it and the enterprise resources within the scale of two square kilometers around it. Secondly, we must understand the connections between industry chains, raveling which are core industries, which are peripheral industries and the internal relations between so many industries. CCTV, as the core, attract great amount of peripheral enterprises and the enterprises must reinforce for each other. Thirdly, we must predict on the base of science the space and trend for the intending development of culture media industry. Beijing digital TV will put forward 100 channels soon. The intending information industry ,media industry will vibrate like bombs, so we must develop ideology, media industry and amusement industry, etc.
(2). Form a high level platform
It is planned to establish promotion counsel of international culture media garden and form a high level platform The promotion counsel includes:
1) Invite experts and scholars of culture media, city planning, social economy and etc to compose expert team;
2) Compose culture media garden city developing construction team represented by the principals of regional real estate developer, large and middle enterprises;
3) Invite journalists of famous TV station, broadcasting station and newspaper to compose media plan team. This promotion counsel is the brainpower who in charge of works including early stage research and discussion, plan and promote the concept of culture media garden as well as training of talents and etc.
(3).Put Forward Relevant Policies<BR> While reveling the layout strategy, CBD will give policy support, for example, how the culture industry to fulfill civic encouraging policies, what for examining and approving conditions should CBD make, what tax support should be given for land tax and state tax, or how to make certain methods and channels to examine and approve enterprises, etc.
(4).Do a Good Conformity Work for Resources<BR> Which resources can support the culture industry development within CBD district or even the whole Chaoyang district? For example, how many office buildings on the site, how many relevant enterprises corresponding to the industry chain, what resources are needed to support the development of culture industry.
In all, a high level planning should be made on the base of the four previous aspects. It can be done by different departments together and make a platform; it also can be fulfilled with the assist of some specialized organizations, consultancy companies, or computers helping to plan and make decisions with computers, so as to really realize the high level planning and shape the culture media industry in Beijing CBD.
4. Release Plan in International Business Festival
Relevant leaders introduced that there are three stages to carry out culture media garden construction this year. The first stage is research and discussion stage and it will be focused on the listening for and researches on the construction of the culture media industry; Select 20 units from large and middle scale enterprises and real estate developers in the district, organize Pre-stage Construction Preparatory Committee of culture media garden to discuss the key point problems of resource co-share and construction orientations; actively liaise with expert, scholars and media reporters and etc, organize promotion counsel of culture media industry block to carry out research with target, hold three seminars, extensively consult opinions based on the aspects of the position, concept, development model, construction condition, play design and etc of construction and development of culture media garden, preliminary forms feasible study report of construction development program and plan project of culture media garden.
The second stage is to stipulate developing program and plan project at early stage. Though on site investigation and multilevel expert and scholar seminars, and on the basis of feasible study report, the overall program of culture media industry block will be stipulated for discussion, amendment, examination and approval, supplementary and improvement; plan to construct special website and forum for culture media garden construction, take advantage of newspaper, TV station, broadcasting station, website to promote the construction of culture media group and to make prestige and influence.
The third stage is to startup formally. We will stipulate the developing program and planning project of culture media garden construction, make out the layout and planning program for the development of culture media industry block with continuous changes and improvement, seek advices of leaders of the city, district and relevant departments; continue to use the media to propagandize the concept of culture media industry block and make comprehensive and deep reports meanwhile, we shall hold seminars on culture media garden construction and development, build up brand. Hold media press conference for establishing culture media garden and promote concept of culture media garden, formally startup the construction works of culture media garden and fully put forth it in International Business Festival.
II Whether the Two Media Centers Will Be Conflicted With Each Other
Just like there will be two finance centers in Beijing in future, Finance Street and CBD, that are independent to each other but also overlapped in certain functions, the strengthen of CBD nowadays has made CCTV, BTC and relevant media server to finally locate in CBD core area, whether such kind of trends will lead Beijing to have two media center districts in future? How to differentiate the function of the two parties?
Therefore, the journalist interviewed relevant experts. According to the experts, the world economy has entered into a competition advantage period in 1990s. After raising of competition advantage theory, Shenzhen, Guangzhou and Shanghai of China have achieved obvious market effect by relying on the two strategies of expanding industry chains and gathering advantageous industries in developing.
Another new characteristic of economy development appeared at the end of 1990s is that developing by gathering advantages in one aspect or one region. Such kind of gathered advantage breaks out the frame of development only by relying on comparative advantage and industry chains in certain significance. The key of its development lies on strategy, system, overall design plan, policy and enforcement.
It is not a bad thing but a good thing for one certain to have two identical industry and advantage gathering area. Milan has AC Milan and International Milan, Detroit has several world famous automobile companies, and Houston has several large airline companies. It will be more favorable to development and will not become obstacle for a city to have two or three competitive regions, which is more sufficient use of resources but not consumption and waste. Xuanwu District and CBD are the cooperative with each other. Viewing from the angle of new economy, cake can not be divided into smaller and smaller but will be larger. Only by thing, can we become multiply win, double win and full win. Xuanwu District and CBD support with each other and the two parties can jointly create the highlights of Beijing economy as well as the state economy indeed.
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