| Six Achievements of 7th Beijing CBD International Business Festival |
| 9/30/2006 1:1:0 Beijing CBD |
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The 7th Beijing CBD International Business Festival concluded on September 24. The festival strives to further form the aggregated industries effect of CBD multinational companies and international financial services, speeds up the development of Cultural & Creative Industry, virtually promotes the internationalization of CBD and Chaoyang District, drives the innovation of governmental service system, and leads the whole development of the area. The festival indicates that CBD construction has stepped into a new phase of all-round construction and industrial development after concept and layout phase, and reached the objective of promoting development through environment.
Further Form Aggregated Effect of Modern Service Industry
Upon approaching of Beijing Olympics, a lot of worldwidely well-known multinational corporations, business organizations, international investors hope to enter China. And it was just by Business Festival that Chaoyang District and Beijing CBD displayed their unique economic vigor, dense international atmosphere, favorable governmental services and countless development opportunities.
During the festival, activities such as a series of theme promotions and services exchange were organized to furthest create chances of more extensive cooperation for the participants from the whole world, and to provide a intuitionistic, effective, interactive ＾International Business Cooperation and Services Sharing Platform￣ for entrance of multinational corporations and business exchange between domestic and foreign enterprises.
Promote Internationalization of Chaoyang District
In the activity planning of the business festival, we tried to attract the participation of international heavyweights and well-known enterprises through the high-level professional activities with strong pertinence and actual effectiveness, which plays an important role in promoting district internationalization.
There were many domestic and foreign delegations and big names attending the festival, including the friendly city delegations such as France Paris La Defense Regional Administration Delegation, England London Borough of Tower Hamlets Delegation, Korea Seoul Kangnam-gu Delegation and Brazil St. Paul St. Brownca Delegation; representatives of China section of world top 500 enterprises and multinational corporations; and domestic and foreign well-known responsible personnel from financial organizations and press and media organizations.
France Paris La Defense Regional Administration Delegation, England London Borough of Tower Hamlets Delegation, Korea Seoul Kangnam-gu Delegation and Brazil St. Paul St. Brownca Delegation had an informal friendly discussion with counterparts from Chaoyang District respectively, and further strengthened the exchange and cooperation between Chaoyang and these districts. The annual business festival connects Beijing CBD and international CBDs directly, makes closer Chaoyang District and international friendly cities, and speeds up the internationalization of Beijing CBD and Chaoyang District.
Focus on Exhibiting Cultural Originality
Since the launch of CBD concept on first business festival, each business festival plays an important role in promoting CBD construction and development. On the theme exhibition of this festival "Cultural Beijing and Innovative Chaoyang",with regard to the development situation of Cultural & Creative Industry in Chaoyang District, we focused on displaying CBD Media Industrial Park, Chaoyang Cultural & Creative Industry Key Parks such as San Li Tun, Pan Jia Yuan, Gao Bei Dian and Happy Valley. It means that Chaoyang Cultural & Creative Industry has stepped into a phase of rapid development.
The participation and experience exchange of many Cultural & Creative experts from China and abroad also played great roles in the development of Chaoyang Cultural & Creative Industry.
Strengthen City Security and Public Administration
At the "2006 City Security and Public Administration Forum"organized in this festival, we invited domestic and foreign experts to have a further discussion about Beijing CBD Security and Administration. The International Creative Symposium of Public Space and Exhibition of Public Space in 4 Cities hold in World Trade Exhibition Hall also gave a wonderful example for advancing Beijing CBD municipal administration level. Leaders from each committee, offices, bureaus, and streets of Chaoyang District and related personnel attended to hear in the several forums and acquired much helpful inspiration for further ensuring district sustainable development and the success of 2008 Olympics.
Fully Show Chaoyang Development Achievements
With the principle of combination of propaganda and report for business festival and report for Chaoyang social and economic achievement, we gave publicity to the festival by multi-phase, at different levels and through overseas and domestic channels, successfully built a active atmosphere of public opinion and fully displayed the style and features of internationalized Chaoyang district.
Before the business festival, the serial reports on many important media to reflect Chaoyang social, economic and cultural development such as our CBD industrial development, cultural building at root level and new country construction made all social circles better understand the development of Chaoyang in these years and created good ambiance of public opinion for business festival.
During this festival, near hundred pressmen followed up and reported the pomp of the festival. The reports covered many part of pages on "Beijing Daily","Beijing Evening News", "Beijing Youth Daily","Beijing Morning Post", "Beijing Times", etc. CCTV News Channel, Economy Channel and International Channel , together with the columns in "Beijing News", "Special Focus",and "Capital Business Report",of Beijing TV all reported festival related news. Xinhua News Agency, China News Agency, Phoenix Satellite Television, Hong Kong Economic Times, CRI, Beijing Radio, People.com.cn, Qianlong.com and other central and municipal presses also reported the opening ceremony and every activity. Radio Beijing set up a living broadcast room on the spot, and had a live cover for the whole course of the festival, while Xinhuanet.com and Sohu.com set a news link for the festival. Sina.com had a field pickup for some important activities during the festival. That formed a propaganda climax for the festival.
Before the opening of this festival, a ＾Chaoyang Tour of Foreign journalists￣ was organized with the cooperation of the municipal foreign propaganda office. They visited Kwan-yin Tang Culture Avenue of Wang Si Ying Xiang- one of Chaoyang Cultural & Creative Industrial Park and Beijing Happy Valley Theme Park. EFE, European News and Photographs Center, Hong Kong Commercial Daily, Phoenix Satellite Television and other media participated in this activity.
Increasing Brands Effect of Chaoyang Business Festival
Organization mode of the business festival with the principle of ＾Government Leading, Enterprises Participating, Insisting on Market-based Operation for Parts of Activities￣ has been maturating.
During the planning and organization, this festival fully exerted the professional advantage, actively explored invitation and organization channels, broadly used various social resources, and got the time-saving, money-saving and labor-saving effect. Special thanks to Heng Yan Co., Jing Zhan Jia Hui Co., Finance Institute of Chinese Academy of Social Sciences, IUD-International Institute for Urban Development, Beijing, and Beijing CBD Communication for their close cooperation with the organization committee. It was their sprits of resources sharing and advantage complementation that ensure the success of all the festival activities.
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